Men's Marketing Manager

Men's Marketing Manager APPLY NOW

Los Angeles, CA
Marketing
Full time

Rails seeks a Men's Marketing Manager to oversee and elevate our brand's presence, drive growth, and engage with our target audience. This candidate will play a pivotal role in shaping our brand's trajectory in the contemporary and lifestyle sector.

Qualifications:

  • 3-5 years of experience in a men's marketing role within the contemporary or lifestyle space
  • Proficiency in digital marketing channels and strategies
  • Strong analytical skills to interpret market trends and consumer feedback
  • Experience in budget management
  • Exceptional communication and collaboration skills
  • High attention to detail in curating brand representation
  • Familiarity with PR and media relations
  • Passion for contemporary men's fashion and lifestyle brands

Responsibilities:

  • Develop and execute a comprehensive brand management strategy that focuses on growing consumer awareness within the men's fashion sector
  • Utilize your knowledge of digital marketing channels to drive Rails' online presence and engagement
  • Analyze market trends, consumer feedback, and industry insights to recommend changes and innovations to marketing strategies
  • Monitor Rails' representation across online platforms, in-store, and in print, ensuring a consistent and compelling brand image
  • Ensure consistent brand messaging and representation across all marketing efforts


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